Tuesday evening several hundred invited guests and GM employees gathered at General Motor’s Fairfax Assembly and Stamping Plant in Kansas City, Kansas, to welcome a new Cadillac to the neighborhood.
The Cadillac XT4, the brand’s first-ever entrant into the premium compact SUV segment, was revealed in a 5 p.m. ceremony and simultaneously in New York City at Cadillac House, ahead of the 2018 International Auto Show.
A live video link connected the two celebrating locations. Plant Manager Bill Kulhanek welcomed guests to the Tuesday evening ceremony and explained that the new Cadillac will ensure job stability for current workers at the plant.
General Motors announced on Feb 19, 2018, that it would invest $265 million into the Fairfax facility. The investment will retain about 500 jobs at the Fairfax facility. The Fairfax plant employs nearly 2,235 people.
Workers have been assembling some of the new Cadillacs at the plant since last November, but the production has been top secret until today’s reveal.
GM and UAW officials said Cadillac chose GM’s Fairfax Assembly Plant because workers have a reputation for quality and safety.
Gov. Jeff Colyer echoed an earlier statement about the selection of Fairfax to build the new car. “GM’s commitment to producing vehicles in Kansas for more than 30 years continues to grow our economy and shows that we’re one of the best states to do business,” he said.
The XT4 gives Cadillac a second crossover in a U.S. market that is shifting away from its traditional sedans in the GM brand’s current lineup. The XT4 is the first of five major vehicle introductions that Cadillac has planned through the end of 2020.
Four area Cadillac dealers were introduced at the reveal. Price for the 2019 XT4 will start at $35,790. Orders are being accepted now for delivery of vehicles in fall 2018.
The XT4 was originally introduced during GM’s sponsorship of the 90th Academy Awards with a teaser 30-second TV spot: https://www.cadillac.com/future-concept-vehicles/xt4-crossover
When asked how the proposed tariffs on imported steel would affect supply and price of its vehicles, GM representatives explained that the company purchases over 90 percent of its steel for U.S. production from U.S. suppliers.
“We need to better understand the details around the announcement today, but the bottom line is we support trade policies that enable U.S. manufacturers to win and grow jobs in the U.S, and at the same time succeed in global markets,” a spokesman said.
Cadillac will reportedly also manufacture the Cadillac XT4 in China in the future to meet the expected increasing market demand for the brand there.