by William Crum
At the 2014 national American Culinary Federation convention in Kansas City, Mo., national chefs were taken on a tour of Vita-Craft.
Vita-Craft manufactures pots and pans in Shawnee, Kan. This company is noted as a leader in the industry. A lot of people know this company as a direct sales company, selling door-to-door.
According to Jerry Martin, Vita-Craft president, “We decided recently to expand our market. Instead of not only doing direct sales, we recently decided to go retail.
“The commercial market is what we are testing now,” he said. “This why we invited the chefs to come by and take a tour and give their input. This means a lot to us, after all, they are possible future customers.”
The company has 40 employees now, and is intending to expand soon, he said.
“This is why we are looking to explore into other markets,” Martin said. “We want to give the people who work here a future. In fact we have a lot of people who live in Wyandotte County who work here. Every employee has a say-so at Vita-Craft. Since we have started the commercial market, response has been overwhelming.”
One chef, while touring the plant, said he was impressed with not only the quality of the product, but also the work ethic of all the employees.
To learn more about Vita-Craft pots and pans, go to the website www.vitacraft.com. For more information call 913-631-6265.