New Vera Bradley Factory Outlet at Legends to open with sale, giveaway on Friday

A new Vera Bradley Factory Outlet store at the Legends Outlets will open Friday, July 2, with a sale and a giveaway.

The first 50 customers to enter the store when it opens, between July 2 and 4, will receive a lanyard and a matching zip ID case in tangerine twist. Also, the store will open with up to a 70 percent sale on all items.

The store will open at 10 a.m. on Friday and Saturday and at 11 a.m. on Sunday, Sarah Lehman, a spokesman, said.

It will be the first Vera Bradley outlet store in the Kansas City area, she said.

The new store offers accessories such as quilted handbags, luggage, travel items and gifts. The colorful, exclusive patterns and prints change on a monthly basis.

Its location is next to Victoria’s Secret near the Civic Courtyard Fountain at The Legends Outlets, at 1847 Village West Parkway, Suite K-109. The store will occupy 5,182 square feet. Brooks Brothers was formerly at the location.

After the grand opening, Legends Outlets will hold an Instagram contest giving shoppers the chance to win a Vera Bradley prize package. Details will be announced after the Fourth of July holiday at www.legendsshopping.com/blog/.

Vera Bradley was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller and currently operates more than 150 full-line and factory stores. The brand’s iconic designs and versatile styles offer people of all ages a colorful way to accessorize every look. More information is at verabradley.com.

Vera Bradley joins more than 100 designer outlets, retail , dining and entertainment locations at the Legends Outlets. Rally House, a sports wear store, is slated to open in mid-July, according to Lehman.