Allison Howard, who previously served as an executive with the Los Angeles Lakers, has been named president of the Kansas City Current.
She will oversee all business operations, reporting directly to ownership, according to the announcement.
Howard served as vice president of corporate partnerships for the past five years with the Los Angeles Lakers, where she had a 10-year career, according to a KC Current news release. She closed Lakers’ partnerships and led the organization’s corporate partnership strategy, that surpassed $250 million in revenue.
“We are thrilled to welcome Allison to lead our front office and the overall business,” KC Current co-owner Angie Long said in the news release. “Her drive, ambition and history of success in the NBA and in corporate America is an incredible asset on our path to becoming the best women’s soccer club in the world.”
Before working for the Lakers, Howard was vice president of Premier Partnerships, where she sold and managed naming rights partnerships throughout the country.
Howard was named a “Woman of Inspiration” by WISE LA (Women in Sports and Events, Los Angeles), and served on the WISE LA board for 10 years.
“Allison is a phenomenal addition to the Current,” KC Current co-owner Chris Long said. “We embarked on a considerable talent search to find a leader who matched our passion for this team, could lead our culture, had a big vision and could continue the momentum elevating this sport and our city. Allison is that exact person, and I know she will build a great experience for players, partners, and fans.”
Howard begins her role with the team immediately as the club continues its 2022 NWSL regular season campaign. Season tickets and flex plans are available for all home matches at Children’s Mercy Park. For ticket information visit KansasCityCurrent.com.