Opinion column: Google continues to expand its market

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by Murrel Bland

About 1,000 persons were gathered in the Wyandotte High School auditorium the morning of March 29, 2012, for what public relations folks touted as a “very major announcement.” I wondered if they were going to tell of the second coming of the Messiah.

What those of us who attended found out was that Kansas City, Kan., was the first in the nation to get Google’s high-speed residential Internet service. It was a very highly sought designation with more than 1,000 cities in the running. Topeka even changed its name to “Google” for a day in an effort to attract the designation. Welcoming Google were Joe Reardon, then mayor; Cindy Cash, then president of the Chamber of Commerce; and Cindy Lane, the superintendent of schools for the Kansas City, Kan., School District.

Fast-forward to Friday, Aug. 7, at a meeting of the Kansas City, Kan., Area Chamber of Commerce at the Village West Apartments. Rachel Hack Merlo, the community impact manager for Google, talked to about 50 persons about Google’s new effort to bring its high-speed digital service to small business for $100 a month.

Google is quite the success story. Larry Page and Sergey Brin met at Stanford University in Palo Alto, Calif., in 1995; they started an Internet search engine called “BackRub” in 1997. Google was launched in 1998. Since then Google has acquired more than 170 companies including Motorola, Nest labs, DoubleClick and YouTube. Most of these acquired firms are complementary to Google.

Google is also in other areas besides media. Self-driven cars are being tested in California and Texas. Google claims such an effort could reduce accidents substantially.

Google makes most of its money selling advertising. And, according to analysts who understand Google, it is far ahead of its nearest competitor. It is estimated that it will have more than 15 percent of the $200 billion total media advertising market in 2016. Its gross earnings for 2014 were more than $45 billion.

Google isn’t without its critics. A very large portion of its revenue does come from advertising — money that has been diverted from traditional media such as newspapers.

Newspaper companies have suffered in recent years. The Kansas City Star, which is owned by McClatchy Company, continues to lose its share of advertising and subscription revenue as it tries to move to a digital model. McClatchy stock was trading for about 56 cents a share on Aug. 10. Google stock on the same day was trading for $332 a share. Those looking at the market explain that newspapers must change with market conditions if they are to survive.

Google’s other direct competitors, such as Time Warner and ATT, weren’t too happy with Google’s triumphant welcome into the community, although they wouldn’t admit it publicly. Privately, they pointed to their substantial investment in the communities and their track record of being good corporate citizens.

To Google’s credit, it has been involved in civic efforts, in cooperation with the Greater Kansas City Foundation, to offer digital fellowships. And Google works with community nonprofit organizations in an effort to bring its service to areas that would not otherwise be served. It also works with schools in encouraging students to go into science, technology, engineering and mathematics.

Because Google is in the Kansas City market, it has caused other providers to sharpen their pencils and offer better deals to customers. Google provides the basic Internet service to residential customers for only a $300 installation fee; that is good for seven years.

According to a recent report in The Star, Google has attracted only about 30,000 residential subscribers. And, Merlo said that although the business service is available, she cautioned that it will take awhile for it to be installed.

Although Google has been very successful, it hasn’t been without its challenges. According to a recent article in The Wall Street Journal, European Union regulators have alleged that Google, because of its strong presence, is being unfair to its customers.

And then there are those who criticize Google for moving its money to Bermuda and Ireland, according to an article in Bloomberg News. Google licensed the European rights to its search engine and advertising business to Google Ireland Holdings and has a management center in Bermuda. This is perfectly legal, and has saved Google considerable taxes. Google said it is no different than what other global companies do.

Locally, those who are familiar with installation efforts say that Google subcontractors are not always the most careful.

Murrel Bland is the former editor of The Wyandotte West and The Piper Press. He is executive director of Business West.

Opinion: Is it time for a minority mayor in KCK?

Window on the West
Some thoughts about local elections on the 50th anniversary of the signing of the Voting Rights Act.

by Mary Rupert

It’s time for Kansas City, Kan., to ask itself if it is time for a minority mayor.

As current Mayor-CEO Mark Holland has pointed out numerous times in speeches, the community is a majority-minority one. The population has a three-way split happening among white, black and Hispanic residents. If added together, the black and Hispanic population now outnumbers the white population.

The Unified Government’s position of mayor-CEO began with Carol Marinovich in 1995. Before the consolidation of the city and county into the UG, the city of Kansas City, Kan., traced its mayors back to 1886 when there was a consolidation of a number of cities.

Despite the current majority-minority population, and despite that throughout its history, it has had a large number of minority residents, Kansas City, Kan., has not had a minority candidate elected as mayor. It’s possible in the past that some forces were working against the election of a minority to the city’s higher offices. A speaker at one of the programs of the Wyandotte County Historical Society in the fall of 2013 traced the Ku Klux Klan’s presence to Kansas City, Kan., City Hall, where Don McCombs, the mayor with the longest term in the city’s history, 1927-1947, was a member of that organization.

There are some good reasons that a black mayor might be elected within the next few years, one community activist believes.

Alvin Sykes, a human rights activist, said recently that if the election system for mayor is changed here, the community probably would have a black mayor within the next two election cycles.

Sykes pointed to a U.S. Supreme Court decision in late June that might make a difference.

“The ruling by the Supreme Court in the fair housing case, I think, will help us significantly as we move forward with our effort to try and change the process for election of mayors in KCK,” Sykes said.

“One of the hurdles that kind of slowed the pace of the review on the federal level in our actions was the concern about whether the Supreme Court would address or deal with the issue of disparate impact,” Sykes said. The court struck down some provisions in the Voting Rights Act a few years ago.

In states that had been overtly involved in discrimination, it left section 2, which said that whether or not discrimination was intentional, if there was a policy or procedure that had a discriminatory effect upon protected classes, that policy could be viewed as a violation, and therefore, it was actionable, Sykes said. The concern was that there were cases coming up, and there was a concern that the court would address them as in the Voting Rights Act.

When the fair housing case came up in late June, it dealt with a law that had preceded the Voting Rights Act in providing for discriminatory impact prosecution as opposed to any discriminatory purpose, he said.

Sykes said the court’s clear statement that the discriminatory impact document is both viable and constitutional, buttressed by the fact that the lower courts had ruled on the same side, has boosted his position on changing the procedures regarding the election of a mayor in Kansas City, Kan.

Sykes and others had asked the Justice Department earlier to look into the rules concerning the election of the mayor here, particularly the rule that did not stagger terms, so that certain district commissioners were always running for office at the same time as the mayor. This had an effect on commission District 1, where Nathan Barnes had to give up his seat in order to run for mayor, while in other districts, some commissioners did not have to give up their seats to run for mayor.

Initially Sykes was interested in discriminatory effects on the black community, but he also would like to expand that to the Hispanic or Latino community, he said.

“Our pursuit was designed to be as voluntary as possible,” Sykes said. “If we could get it done in a nonadversarial way, that was our preference, to have the UG see the light and change the charter without having to go to court and having to do it in an adversarial way.”

However, if the UG doesn’t do it on its own, Sykes said he and others feel more confident now about going to federal court and forcing it to change before the next election for mayor occurs.

Sykes said that through Sen. David Haley’s advocacy, they have found out about a Denver, Colo., model that has picked up some local support. In that model, anyone on the commission or council who wants to run for mayor has to give up his current seat to do so.

“That way, it takes the discriminatory impact out of it, without having to do much of a structural change,” Sykes said.

Another option would mean changing the whole structure of the UG and election process, with staggered terms.

Sykes said he feels confident there will be a change in the rules here that apply to the mayor’s election, and that the change will bring about the community’s first black mayor.

“I think that it’s going to make our KCK a greater city nationally and become a greater inspiration to other communities and cities around the country,” Sykes said.

The ideal candidate for mayor, he believes, would be someone who has either run a major not-for-profit agency or major business, and has elected experience as well, he said.

To reach Mary Rupert, editor, email [email protected].

You can help make the annual Back to School Fair a success

by Cathi Hahner
Director, volunteer engagement, Volunteer Center and RSVP

The 14th annual Wyandotte County Back to School Fair will be held on Saturday, Aug. 1, at two locations: Kansas City Kansas Community College and KCK Boys and Girls Club.

The goal of the Back to School Fair is to help make every child school ready from day one. More than 5,000 Wyandotte County students are provided basic school supplies to start the new school year as well as immunizations, sports physicals and an opportunity to learn about community programs and services.

The success of this project relies on contributions from the community. Donations of dollars to purchase items are needed as well as the contribution of your time.

Volunteers are needed prior to the event to help sort supplies and to pack the bags for the various grade levels.

On the day of the event your help is needed with set-up, registration, hall greeters, and distribution of the supplies, library books and food. More than a hundred volunteers are needed on the day of the event. If you want to volunteer, register online at www.unitedway-wyco.org and click on Back to School Fair.

You can also contact Cathi Hahner at the Volunteer Center of the United Way of Wyandotte County, 913-371-3674 or at [email protected]. This is a wonderful opportunity for groups looking for a service project.

If you would like to make a financial contribution, go to www.unitedway-wyco-org, click on Back to School Fair. Or mail payment to United Way of Wyandotte County, 434 Minnesota, Kansas City, Kan. 66117; note Back to School Fair donation.

With your help, we can make the annual Back to School Fair a huge success.

Cathi Hahner is the director of volunteer engagement, Volunteer Center and RSVP, for the United Way of Wyandotte County.