The Kansas Speedway’s Sprint Cup race May 9 may have a younger look, as it will be sponsored by Nickelodeon and called the SpongeBob SquarePants 400.
The race will be at 7:30 p.m. Saturday, May 9, at the Kansas Speedway in Kansas City, Kan.
“The SpongeBob SquarePants 400 gives Nickelodeon the opportunity to expand its relationship with NASCAR, while working with a best-in-class track to give fans a unique, engaging and high-quality race experience that the whole family can enjoy,” said Pam Kaufman, chief marketing officer and president of consumer products for Nickelodeon Group, in a news release. “Nickelodeon has embarked on some great initiatives with NASCAR over the last 10 years, sponsoring and participating in marquee racing events that have resonated with motorsports fans across the country.”
“I’m excited to partner with Nickelodeon for the SpongeBob SquarePants 400 on May 9,” said Patrick Warren, Kansas Speedway president. “This is a great opportunity for us to engage SpongeBob fans of all ages to racing with a great partner.”
Also at the speedway, attendees will be able to enjoy some pre-Mother’s Day fun in the Nickelodeon Kids Zone, which will be located in the Kansas Speedway Fan Zone. The area will feature appearances from the SpongeBob SquarePants costumed characters, and a SpongeBob SquarePants photo station.